A quirky creative strategist who has full of insights & world experience
A quirky creative strategist who has full of insights & world experience
Fantasibiljetten for Don Quixote premiere
Folkoperan is the Swedish opera house for everyone. They are driven by the determination to develop the art of opera through new expressions and unexpected interfaces.
Folkoperan asked us to create PR concept to announce the premiere of Don Quixote, the story of the man lives in his fantasy. So we created the fantasy ticket office where the audience can get a fantasy ticket to premiere night.
How it works
Folkoperan invited Stockholmers to the fanciest ticket office sets on Gustav Adolf's square, right in front of Operan, the Swedish royal opera house. Folkoperan advertised the ticket office as the grand shop, but once they find the address, there is no "real" ticket office, just one interesting man waiting for you.
To enter the ticket office, the visitors had to use a geo-targeted website that only works within a defined area. Those who visited the site could use their imaginations to describe what a fantasy ticket to Don Quijote could look like, and use the imagination as currency to buy a ticket.
Some tickets were like "smells like cotton candy and looks like an elephant" or "very tiny and carried in the hair "anything works at the entrance, and it just exists in your fantasy like Don Quixote.