A quirky creative strategist who has full of insights & world experience
A quirky creative strategist who has full of insights & world experience
Interactive makeup tutorial on fashion magazine connecting magazine spread with sync video
My first leading project from scratch in 2012.
The publishing company was seeking a way to show the potential of the paper fashion magazine.
In 2012, When smartphones, QR code, and AR were all still new and fresh, and influencers and “it” models were new fo fashion.
1. Read QR that connects to Youtube video.
2. Place a smartphone.
3. It automatically synchronizes the magazine visual and video, giving an immersive experience like a model putting makeup and starting fashion show.
4. Shop the product on the e-commerce page directed by Youtube feature.