Upcycle packages to toys

Glico is a Japanese giant food company that supports kids and families every day with delicious snacks and beverages. Youji Nomimono, direct translation - kids juices, is a brand that gives the ultimate attention to food safety and quality, and all Japanese kids grown up drinking the products. So creating the bonding experience and memory with kids and families is the brand mission.

Sustainability is becoming an important part of education for kids. How can we teach them to pay attention to the wasted packages?

We created the video series and web content that let kids and families create the animals and robots together using the empty paper packages of juices collaborating with a paper-craft artist.