A quirky creative strategist who has full of insights & world experience
A quirky creative strategist who has full of insights & world experience
LUX is No.1 selling shampoo brand in Japan and sold in more than 50 markets. As a brand developer, I build brand communications for the consumers who want shiny, gorgeous hair in APAC.
Brand communications
LUX casts Scarlett Johansson as a muse. I navigated an external advertising agency to deliver brand assets such as TVC and visuals aligning with internal stakeholders to pass the internal performance test of Unilever to on-air. All brand assets were tested with APAC consumers to validate the performances in qualitative and quantitative research.
PR
To leverage the opportunity to have a world-class actress in PR, I navigated the PR agency and talent agent to set PR guidelines. When she presented the product in PR video following our script, I was excited as hell.